|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Sales Management |
|
|
| ||
 |
Want to Increase the Amount of Business that Your Firm is Getting?
Business development is important for every business and refers to the action of bringing in customers or clients that are likely to make positive contributions to a company's bottom line. Business Development is all about establishing relevant and subsisting relationships in the market place. In this article Alex Margarit offers you an introduction into the world of business development and new business acquisition. Utilizing your existing client base to maximise your inbound sales revenue. Your existing client or customer base is the number one most important tool to increasing your firm's business. The most important relationships for any business are those that it holds with its customers. For this reason it is paramount that companies consider their existing customers when identifying ways to increase their market share. Customer service theory tells as that by creating positive experiences with their clients, businesses can often reap big rewards in terms of new business referral with every "raving fan client" avidly promoting the business to others based on their experience. Prospecting & Sales Prospecting for clients is an important means to increase market share. Prospecting is a valuable part of the sales process and normally involves identifying a targeted list of potential customers that meet with the firm's marketing objectives. Direct sales campaigns can then be initiated to entice them into becoming a client or customer of the firm. Referral bases In any given market there will often be a large number of potential referrers of business that may not necessarily be potential clients. Typical referrers can be industry bodies such as associations or clubs or otherwise other opinion leaders in the market. Opinion leaders are generally people in the market that are regarded as having an insight into the market and who have some measure of influence over target markets. Establishing valid relationships with referrers can be a wonderful source of new business. Strategic Alliances and Joint ventures Establishing strategic alliances and joint ventures can be a great way to maintain a focus on your primary product offering whilst simultaneously expanding your market participation. The basic premise is that there are always a number of firms in any given market who are selling to the same target markets as you are. By creating a strategic alliance with a firm who is not directly competing with you, both parties will be able to collaborate towards the one goal of better servicing their client base. Given that each firm in the alliance has an area of specialization, why re-invent the wheel. An alliance will allow the customer to benefit from a wider product range while both parties can negotiate a referral system for incoming sales. Alex Margarit is an Internet Marketing professional based in Brisbane, Australia. He has written a number of published works on Marketing.
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Effective Sales Territory Management How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. 8 Procedures to Take Control of Sales and Marketing The Cash to Cash Cycle Part Three of SeriesWe're sprinting toward that million dollar mark.. Do You Really Want Local County Contracts? If you really want to secure government contacts at the county level; there is a lot more than just getting on a list and bidding on a solicitation. Government even at the country level is a little corrupt and insider-ish. What Is A Proposal? And Why Do You Need One? Do you know anyone who regularly wins bids? Or can boast a balanced relationship between doing the hard work of producing proposals and regularly winning the business?I'm always amazed at how much energy people put into responding to a Request For Proposal (RFP) in relation to the level of success - or non-success - they realize. And yet they continue to put time and resources into this relatively unproductive activity. Accepting Responsibility for Your Sales Success That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. Getting Off The Advertising And Sales Rollercoaster Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. The ACCOUNTABILITY Challenge for Today's Business Management In today's 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with many supporting elements. How to Increase The Sales Of Promotional Products I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your page from a webpage of one of your affiliate-partners. Leadership Lessons for Sales Managers Leadership, like class, is hard to define, but easy to spot.Someone once defined management as "the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization. Outsourcing the Sales Function Small to medium companies that want to increase sales or profits and find it is possible to outsource sales should - do it! At this point most business owners and executives either become overwhelmed with doubt or fear.Here's what we hear: "We can't give up control of sales, that's too risky. Management by Osmosis Sales managers are an interesting breed, effective sales managers are a rare breed. Managing a sales team is entirely different than managing other groups; their role requires them to have not only above average management skills, but also above average ability to manage the overall sales process. Are Your Sales Meetings Boring? Many sales meetings are boring and a waste of salespeople's time, say the majority of salespeople I interview. A review of what's going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates. How Exhibitors Can Move More Attendees Closer to Buying Q. What's the single, biggest change exhibitors can make to move more prospects closer to a buying?A. The Boss from Hell: Quick to Criticize, Slow to Praise So you have a boss who dumps all over you the moment things go wrong, but never seems to notice when things go right. Ouch. Sales Competence Isn't About Quota Performance! Compounding the problem are two myths regarding measures of competency in sales.Myth#1: Quota performance does not equate to sales competency - A salesperson's quota is usually determined by management. Raise Concern About Sales Competition, Not About Yourself As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. How To Build A Worldwide Distributor Network When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Free to Succeed: Effective Sales Leadership Using A Coach Approach About 2 years ago, I participated in a training program I'll never forget. The leader divided us into two teams. Ten Awesome Ways To Incease Your Sales In Holidays Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don't want to start new ventures in holidays too. Train a Winning Sales Team: Rounding Third and Heading for Home Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we, as trainers, are called upon to do every day: demonstrate success, inspire success and cultivate success.
|